About Us
“I’ve learned that minimalism isn’t about
what you own, it’s about why you own it.”
— Brian Gardner
BRAND ORIGINS
A Vision in Every Thread
Founded in 2023, Leen Mougrhabi is the story of a mother’s vision and a daughter’s creativity, woven together to redefine timeless luxury for the modern woman. Yasmin Al Shawa, an entrepreneur with artistic roots, recognized her daughter Leen’s rare gift—the ability to turn simplicity into something extraordinary.
Together, Yasmin and Leen built a brand where artistry meets precision, reflected in their logo—two “e”s joined by a subtle line, symbolizing their unity and shared vision.From a young age, Leen saw beauty in the overlooked, transforming subtle details into bold statements. A simple
bow, for instance, could become the heart of a dress or an understated touch of elegance. This approach of elevating the ordinary into something special is the essence of Leen Mougrhabi’s designs.
“Simplicity is the ultimate sophistication.”
— Leonardo da Vinci
VISION & MISSION
We aim to establish ourselves as a global name in luxury fashion, creating pieces that embody quiet sophistication and timeless beauty. Every design tells a unique story, empowering women to embrace their individuality with
confidence and grace. With a passion for blending elegance and modernity, we craft fashion that resonates as deeply as the women who wear it.
Our mission is to craft timeless designs that celebrate quality, artistry, and individuality. Each collection tells a unique story, inspiring women to make every piece their own. By encouraging personal expression, we empower women to add their essence, transforming each design into a true reflection of who they are.
THE TEAM
The team behind our brand is a harmonious blend of experience, passion, and creativity.
Yasmin, the founder, is an entrepreneur with a rich background in industries such as interior design and event planning. Her love for fashion’s artistry fuels her work, where she combines her expertise with a deep commitment to supporting her daughter’s vision. Leen Al Moughrabi, the designer and co-founder, has nurtured her passion for fashion and drawing since childhood. Currently studying at a leading fashion school, she brings a fresh perspective, meticulous attention to detail, and a drive to innovate. Together, Yasmin and Leen merge their strengths to craft a brand that redefines timeless luxury.
Yasmin Al Shawa Founder & CEO
Leen Al Moughrabi Co-Founder & Creative Director
