In an industry where trends shift overnight, Leen Moughrabi stands out for something far rarer than fast fashion — a bond. At the heart of this rising luxury label is the powerful partnership between Yasmin Al Shawa and her daughter Leen Al Moughrabi, two women united by creativity, trust, and a shared dream to redefine modern elegance.

The story of Leen Moughrabi began with two generations, one vision. Yasmin, a seasoned entrepreneur with a background in interior design and event planning, has always had a refined eye for beauty and detail. Her daughter Leen, an artist and designer since childhood, found joy in sketching garments and exploring fabric textures.  What began as a shared love for design evolved into a brand built on emotion, craftsmanship, and connection. In 2023, they launched Leen Moughrabi, turning a family dream into a statement of timeless style.

Two Perspectives, One Vision
While Leen brings creativity, and bold vision to the table, Yasmin grounds the brand with structure, experience, and business acumen. Together, they represent the perfect balance — artistry meets strategy, passion meets precision.
“Our brand is an extension of who we are,” says Yasmin. “Every design carries a story — sometimes mine, sometimes Leen’s, often both.”
Their collaboration reflects the heart of modern femininity: strength and softness intertwined, generational values translated into contemporary design.

The Symbolism of Connection
Even the brand’s name and logo tell a story. The two “e”s in Leen are joined by a delicate line — a visual nod to the unbreakable bond between mother and daughter. It represents trust, love, and the creative synergy that powers the brand.
Every collection carries this symbolism forward, whether through subtle bows, fluid lines, or fabrics that move with grace — a tangible expression of unity and elegance.
From modest silhouettes to statement gowns, each piece mirrors the duo’s philosophy: fashion should make a woman feel powerful without saying a word.
Beyond the aesthetics, the duo is driven by purpose. They envision Leen Moughrabi as more than a fashion brand — a legacy that celebrates heritage, family, and the strength of women supporting women.
Yasmin often describes the brand as a bridge between generations — “It’s where my experience meets Leen’s imagination.”  As Leen Moughrabi continues to grow across the UAE and beyond, the mother–daughter duo remains true to their essence — creating with purpose, designing with heart.
Their journey is a reminder that success doesn’t always begin in boardrooms or ateliers. Sometimes, it starts at home — between a mother and daughter who dared to dream together.

Leen and Yasmin are proving that when creativity and connection align, the result is magic. Their bond fuels a brand that celebrates the beauty of relationships, the art of craftsmanship, and the power of women redefining luxury on their own terms.